Understanding Demand

What is Demand?


Demand is the amount of power needed to supply every electrical device running in your home or business at a specific point in time. It is the maximum rate at which your household or business has consumed electricity within any given billing period.


Demand on your bill is measured at regular intervals and records your highest rate of power consumption during the billing month. Your high demand value resets at the beginning of each billing cycle.


Why bill on Demand?


Why are you changing your bills to show and charge for demand? 


HEA’s wholesale rates are based on total co-op demand. Some members create more demand by using more appliances at the same time and as a result, a higher demand for electricity. 


With Automated Metering Infrastructure (AMI) available today to capture demand, unbundling demand from energy usage is another step to becoming as fair and equitable to all HEA members as possible by removing past subsidies among rate payers.


As AMI infrastructure is becoming more predominant in our industry, many cooperatives and utilities are able to move to a three-part rate which includes a demand charge, energy usage charge and a service charge.


How can I find what my demand is?


Members can see their demand on their monthly statements, on their online account, through our mobile app, or call our office and our Billing department will be happy to help you.


How do net metering accounts show demand?


Net metering accounts bill the demand charge as a separate line item, the same as all other co-op members.

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Demand Tower
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Demand Tower